Tuesday, 4 November 2014
Television Advertising overtaken by Digital. It's in a death spiral.
Digital to overtake TV Ad spend in ALL US spending in 2016.
And that's not me saying it, it's respected researchers 'Forrester' as appearing in the Ad Industry "bible", Ad Age.
They estimate it will hit 103 Billion Dollars in 2019 - 36% of all Ad spend whereas 86 Billion will be spent on TV Advertising.
And why? Because digital works - with fundamental proof that's lacking in traditional Advertising.
Interesting too, 'Search' (SEO) budgets are starting to be capped. In other words, brands have spent whatever they're going to, on Search. Because once you've optimised Search, no further money is needed.
Mobile too will drive the spending switch as will Social Ads and of course, online digital video. Editing your TV Commercial just isn't as effective as native video.
So the long awaited budget switch is on.
Traditional Advertising is fast becoming unbalanced towards digital.
And TV Advertising,is well.......