Tuesday, 8 July 2014
Video Ads exploding at the cost of TV. That's not me saying it, but a new BusinessInsider Report.
Online video Advertising is growing faster than most other mediums (!) and other digital formats.
That's not me or Streamabout saying it, but a new BusinessInsider Report. They estimate video advertising revenue will grow by nearly 20% year-on-year through to 2016 anyway.
The only growth as fast, is mobile.
Total Revenue will be circa 5 billion usd in 2016 from 2.8 billion now. And that money will come from? TV
Equally too, as a consequence, more video placements are, and will, open up, reducing media costs. We know too that video ads have the highest click through rate (CTR) at 2% so they deliver value, if you get the views.
The point is not just producing digital video, but what you do with it afterwards - something that companies like Streamabout are offering. It's becoming campaignable rather than 'one offs' and that's key.
Video Ads are more engaging too, longer and better than any TV Commercial and with the benefit of direct targeting as well as digital analytics.
After all, when did you last click a TV Commercial.