The power of Newspapers and their power online. Real Social Media as shown at the recent NNI Awards night.
The point is that Newspapers are a trusted source for news. And now with the online/social media dimension, they can provide that news with video, just as well as any broadcaster. But perhaps more importantly, is that people actively pay for Newspapers. So they value it, they read it, they trust it.
And that has real value to advertisers because they don't pay for TV, Outdoor, Radio.
It's the tradition of newspapers to break news and set the news agenda as you'll see. Story after story after story.
But importantly, they can do that "as it happens" so before traditional TV broadcasters who hold back their news for advertising lucrative evening broadcasts.
Newspapers are not threatened by the Web but rather, it brings new opportunities (such as subscriptions) without the massive cost of printing. And, they can enter the TV advertising arena through providing pre-roll commercials in front of their video news. Who'd have thought you can see a 30 second TV commercial in a newspaper?
Well done to The National Newspapers of Ireland who are pushing out the message with new confidence. And rightly so.