Monday, 2 December 2013

Phones are bringing the video revolution into your pocket.

Interesting data from Ooyola (who track online video) on mobile usage, in relation to video.

Most of us would possibly consider our mobile screen to be too small to watch video and it looks like that's not the case. In fact regarding long form video (longer than an hour), people do seem quite comfortable to watch it on their mobile.

More comfortable than on their desktop for example and nearly as much as on connected TV. 

Of course, it's not so much about preference in terms of screen size but rather because of convenience - we all have a mobile phone in our pocket and not a desktop/tv/tablet. So because mobile is handy, it's used more for video.

And them's the facts.

Equally too, the graph is worth looking at for the growth in tablet usage and again signifies, the fall off in desktop preference so hurting companies like Microsoft and HP.

However, the future is bright for video with the acceptability of mobile for watching it. That's another worry dealt with.