Wednesday, 2 October 2013

Delta Airlines 11,000 pilots to get Microsoft Surface tablets instead of flight bags. Ad Campaign crying out to be done....




Delta Airlines have announced that they're to replace Pilot's flight bags with Surface 2 Tablets. That's 11,000 of an order for Microsoft Surface where Pilots will now board without the iconic, but 35 pound heavy, flight kit.

The saving in weight is one good reason as well as reducing paper (and therefore, CO2) but flying lighter saves fuel, saves money. Also, one would think that it's more efficient and that the tablet will have better, up-to-the-minute graphics and information such as weather detail.

The Microsoft Surface has had a poor first year - 900m usd in write downs and a price slash to attract customers and only about 1.5 million Surface tablets sold. How many Ipads sold in the same period you ask? About 60 million.

So there was some surprise at Delta's decision to opt for the Microsoft Surface. However, it does bring Microsoft a gift in marketing terms, if they're smart to it. A whole Ad campaign about what tablet do pilots trust? After all, your life might depend on it....that sort of thing. 

The Tablet that's trusted because it's reliable; it works under all conditions; it's accurate; it's light - all the stuff that a pilot might need it for.

An Ad campaign crying out to be done.
Hello? Anybody?