Thursday, 3 October 2013

Coke. A real good example of a story well told using online video. Terrific.


Not a big fan of Coke (which is like giving a compliment with one hand and taking it away with the other) because of the high level of sugar which damages kids. There's an average of 11 cubes of sugar in a can of Coke.

But I am a big fan of the type of activity that Coke have done to market themselves. Like the surprise of spreading a little happiness on a grey day as the video shows. It's a great little idea.

What's more too, is the video production which is super, although I don't know who made it. 

It gets across the spirit of the day using gentle cutaways of people being happy in an almost 'secret filming' way and yet it tells the story of the greenery being rolled out. Like every good online video, it should have a start, a middle and an end.

The music track is ideal and certainly feels "commissioned" rather than stock library music. It builds brilliantly.

The reveal of the bottle shape at the end leaves something for the viewer coupled with a lovely end graphic which was not cheap to do, I can tell you.

So a great story, well told.

And a great story to "share" as I am doing with you, which is the whole point of video. Nearly 60,000 personal up close views, in 2 days. That's real one-to-one marketing.

So it's a classic example of online video doing a great job for Coke. Exactly the way video was intended to be used. Little bit of trouble, little bit of thinking and you get something that's viewable and shareable.

Good for Coke. Pass it on.