Wednesday, 27 February 2013

Audrey Hepburn. She died in 1993 but she's back. Making one of the best commercials you'll ever see. Ever. Have a look here.

She may have died in 1993 but she's still making stunning commercials, beautiful Ads. Audrey Hepburn.

Chocolate Bar Galaxy (Mars), have taken footage from her film 'Roman Holiday' (1953 for which she won an Oscar) and starred with Gregory Peck

It wasn't her first film, but the role that made her and she got it after Elizabeth Taylor turned it down. In fact Peck got the role after Cary Grant turned it down too!

But they've created a new storyline for the commercial, on Italy's Amalfi Coast. Famous for a fairly breathtaking and a pretty hairy drive, the 'Amalfi Drive'.

Her family have agreed for her image to be used and just how stunning it is. Iconic. Watch and enjoy.

They've also picked a gem of a track - 'Moon River' - and in digitally restoring the footage, have added new life to it, new HD tones and it's truly magnificent to watch. 

Moon River was written for her and performed by her, in 'Breakfast at Tiffanys' (1961). Written by Henry Mancini, it was made famous by Andy Williams.

Of course it's not the first time footage has been restored for commercials,not by a long shot. That's not to take away from this imaginative, creative, stunning work.

The Griff Rhys Jones Holsten commercial (A Holsten for my Holster) stands out in my mind and the Steve Martin/Carl Reiner movie, 'Dead men don't wear plaid' is based around this very idea. You'll see 3 clips at the end and if you've time, have a look too, they're worth it.

But this one for Galaxy, is done well, really well. 

AMV BBDO London are the Agency and deserve the plaudits here.

So too, does it make the case for Video. Just look what you can do.

Only criticism is the endline about having silk not cotton which is just a pity. A real chance here to say something lovely, missed. 

But don't let that get in the way one bit. In fact I'm sorry I said it, because if you want to see that rare example of classic advertising in today's dross, this is it. BBH in their heyday would have loved to have done this.

It's just a classic in every sense and Audrey Hepburn looks so stunning, adorable. It will sell chocolate, of that, have no doubt.

(And while you're here...have a look....)

Is real advertising coming back?