Samsung are already known for TV Commercials and online video that goes after The Apple user. Now their new campaign targets Blackberry, already struggling.....so this won't help.
Although they don't mention Blackberry, they make it clear whom they're talking about, showing clueless employees who persist with out-of-date phones using keyboards. So it's aimed at the business users firstly.
It's supposed to be a start-up office launching a game called 'Unicorn Apocalypse' pretentiously enough.
Perhaps not the best commercial ever at all but it's hard-hitting enough for Blackberry users to understand. And it's a symbol of Samsung's ongoing attempts to take on all-comers. They recently were the stars of the show at The Consumer Electronics Show in Las Vegas.
Samsung are not prepared to stand still. With world domination clearly in their minds, the brand is going from strength to strength and producing unbelievable profits. They are afraid of no one and even prepared to kick a brand like Blackberry, when it's down.
Unlike Apple, they pay a little less attention to branding commercials and tend to go aggressively for the jugular.
Watch out for Samsung.