Just as if you didn't know, online newspapers are now more popular that offline ones in Ireland, according to a no more credible source than the BBC.
We all knew it was coming and had identified the trend, but the fact that online has overtaken offline already, is staggering. This was conducted in February 2012 so it's really current.
Not that it affects the publishers in one way, since they all have and own, excellent online sites but it indicates where Ad money should go. So whether the ads are placed online or offline doesn't really matter to a publisher except this - they've more inventory, more pages to sell online and the ability to change them regularly throughout a day.
If there's more readers online, there's going to be more advetising online.
Whilst RTE.ie remains the top site in this survey, one must think, but for how long?
BBC (bbc.co.uk) comes in an amazing second - given that their news is not local. But it's also the most favoured news source on Twitter (with The Huff Post 2nd and The Telegraph 3rd).
Print and TV will become blurred once publishers get vod of news online and that will give them a significant opportunity. A light for print publishers online which is absolutely terrific, given that they've stuck it out long enough. Good for them.
Most people are viewing news on mobile (54%) a couple of times a day and 42% claim to be checking regularly. Something which isn't done offline, because once you read a paper, well, you've read it and print news is static, online is dynamic (it changes throughout the day).
Interesting too that 64% said they owned a smartphone and 50% a games console with nearly 90% having good internet access.