tag:blogger.com,1999:blog-46714663639110577532024-03-14T02:53:24.048+00:00The world just changed. Streamabout The Video Agency, AFAO'Meara and Admatic Ireland. Curated by Stuart Fogarty stuart@admaticallycom for AFAO'Meara Advertising, Streamabout The Video Agency and Admatic Ireland.
All comments will be posted - promise!Stuart Fogartyhttp://www.blogger.com/profile/11295284220780082739noreply@blogger.comBlogger841125tag:blogger.com,1999:blog-4671466363911057753.post-16263685027376082052020-10-18T12:25:00.003+01:002020-10-18T12:25:22.819+01:00Netflix. The Trial of The Chicago 7. <p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaSN0EiE4Kl1WtMUPIwjOnHb8tFG33OFaoisM-ZORz97gvJYj_VHX0RMDEfiB7ZusacF19eZxxjOoY06ItVCFuZXFadU9I3M9rZ-5hpbz7LhXn3l5wgL0u2LfsJaxP5Gdc0RE4RH_Jw6KW/s889/trial-of-the-chicago-7-new-post-courthouse.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="889" data-original-width="600" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaSN0EiE4Kl1WtMUPIwjOnHb8tFG33OFaoisM-ZORz97gvJYj_VHX0RMDEfiB7ZusacF19eZxxjOoY06ItVCFuZXFadU9I3M9rZ-5hpbz7LhXn3l5wgL0u2LfsJaxP5Gdc0RE4RH_Jw6KW/s320/trial-of-the-chicago-7-new-post-courthouse.jpeg" /></a></div><br /> <span style="font-family: verdana;">Just out on Netflix and getting a lot of talkability largely because it's true.</span><p></p><p><span style="font-family: verdana;">It's a court room drama in essence, regarding Nixon era Vietnam protests and the trial of 7 protest leaders. Political as much as legal.</span></p><p><span style="font-family: verdana;">Really nicely done, informative but to be honest, not terribly exciting. Sacha Cohen does well. Kinda worth a look but the publicity around it seems bigger than the show. </span></p><p><span style="font-family: verdana;">At least you know it's there! </span></p>Stuart Fogartyhttp://www.blogger.com/profile/11295284220780082739noreply@blogger.com0tag:blogger.com,1999:blog-4671466363911057753.post-7810868546673346892020-10-01T10:16:00.004+01:002020-10-01T10:16:40.256+01:00The Comey Rule. Now on Sky and well worth the look!<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5IVoYyvud1-8blm3tJymgOyRCooHl-21-sBx2UqI0JUbd6daLVWm9TzuTLMyZF-bDK40_x2216R67hRwccunCJvQMvnn8gyTSjDRRofwDyWFrEBLKLlHxjPeDUOv0BzSqa-6QtJTDPjJZ/s1200/TheComeyRule_NightTwo_1747_R.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="798" data-original-width="1200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5IVoYyvud1-8blm3tJymgOyRCooHl-21-sBx2UqI0JUbd6daLVWm9TzuTLMyZF-bDK40_x2216R67hRwccunCJvQMvnn8gyTSjDRRofwDyWFrEBLKLlHxjPeDUOv0BzSqa-6QtJTDPjJZ/s320/TheComeyRule_NightTwo_1747_R.jpg" width="320" /></a></div><br /> <span style="font-family: verdana;">'The Comey Rule' is the story of James Comey's time as head of The FBI in the transition from Obama to Trump. In particular the story around his involvement in the Hilary Clinton email server controversy and the Russia Trump investigation.</span><p></p><p><span style="font-family: verdana;">Trump famously played by Ireland's Brendan Gleeson.</span></p><p><span style="font-family: verdana;">It's 4 episodes and available on Sky Atlantic on the Sky player now. It's shocking but it's absorbing. Really, really worth a look but it will bring a whole new perspective on Trump. Another worrying one.</span></p><p><span style="font-family: verdana;">Recommended!</span></p>Stuart Fogartyhttp://www.blogger.com/profile/11295284220780082739noreply@blogger.com0tag:blogger.com,1999:blog-4671466363911057753.post-42009832782095593392020-08-24T13:36:00.001+01:002020-08-24T13:36:48.059+01:00The Money Heist. On Netflix. <p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipQ3tNB9xMSwGa3J9oyXddPf7QhPoqN98ZFCB2J8YSd9mfbsBHjKaRZ7TP9_tnVKRRQgSmB_pwJbmMXjM3PGItW_DlzgP8gVlSeVwE0FTv3p3JPo6VnU19BUO83tcwWNqbmj6ZidZoQiyY/s1280/Money-Heist.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="720" data-original-width="1280" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipQ3tNB9xMSwGa3J9oyXddPf7QhPoqN98ZFCB2J8YSd9mfbsBHjKaRZ7TP9_tnVKRRQgSmB_pwJbmMXjM3PGItW_DlzgP8gVlSeVwE0FTv3p3JPo6VnU19BUO83tcwWNqbmj6ZidZoQiyY/s640/Money-Heist.jpg" width="640" /></a></div> <p></p><p><span style="font-family: verdana;">This is The Money Heist (not to be confused with The Great Heist) which was shot in Madrid and when it launched, broke the Internet in Spain. It is the most watched non-English series on Netflix. Rightly so. </span></p><p><span style="font-family: verdana;">Developed by Alex Pina one of Spain's best known TV Producers. </span></p><p><span style="font-family: verdana;">It's an Emmy winning crime drama about a heist (would you believe...) and it's subtitled. But it's excellent.</span></p><p><span style="font-family: verdana;">It goes underneath the skin of the robbery on The Royal Mint by looking at the changing relationships between the robbers and indeed, the police. The robbery includes hostages so their interaction develops too.</span></p><p><span style="font-family: verdana;">Possibly too long but that said, so well worth the watch. If you like that sort of thing....</span></p>Stuart Fogartyhttp://www.blogger.com/profile/11295284220780082739noreply@blogger.com0tag:blogger.com,1999:blog-4671466363911057753.post-62857134792678306332020-08-19T14:16:00.001+01:002020-08-19T14:16:18.971+01:00The Great Heist. Just out on Netflix.<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLeuQ51wlTCr-1Li4oAEiIykz_qK2csHYmHhICWqzKGF1j8vp-5SyZqWS9aqIeXnOhtqAyOBACOfa1qjO06s4siEklmDPdi6oYfLLjPWPP8I0lXMwDuWBvPTXvYS_khpXbJrXE2Z8-Ht0L/s480/hqdefault.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="360" data-original-width="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLeuQ51wlTCr-1Li4oAEiIykz_qK2csHYmHhICWqzKGF1j8vp-5SyZqWS9aqIeXnOhtqAyOBACOfa1qjO06s4siEklmDPdi6oYfLLjPWPP8I0lXMwDuWBvPTXvYS_khpXbJrXE2Z8-Ht0L/s0/hqdefault.jpg" /></a></div> <p></p><p><span style="font-family: verdana;">1994 and a $33m bank robbery in Columbia.</span></p><p><span style="font-family: verdana;">Not a million miles from 'The Money Heist' on Netflix too but this is absorbing and a true story. Sub-titled but do not let that put you off. It's smashing and only 6 episodes and beautifully filmed.</span></p><p><span style="font-family: verdana;">Really, one for these darkening evenings. Highly recommended. </span></p><p><span style="font-family: verdana;"><br /></span></p><p><span style="font-family: verdana;"><br /></span></p>Stuart Fogartyhttp://www.blogger.com/profile/11295284220780082739noreply@blogger.com0tag:blogger.com,1999:blog-4671466363911057753.post-77569552793392428202020-08-06T09:39:00.002+01:002020-08-06T11:09:20.649+01:00Fear City. On Netflix now. <div class="separator" style="clear: both; text-align: left;"><ul style="display: inline; padding: 1em 0px; text-align: left;"><li style="display: inline;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8fDKr2FspcBR65yZc_aSVw0IPfFBdPKMsOYJHuQ9q7yRSyzqJslTXDgy34Ywzooh8TKkUBL0VjqJEo6Bt99dUs0qCz469fMgQIp-v-c7b7lGfdsM30UH2z_Cm6Yd9Xq9_Lthyphenhyphen7GTummOv/s422/NewYorkvsTheMafia.jpeg" style="display: inline; padding: 1em 0px;"><img border="0" data-original-height="236" data-original-width="422" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8fDKr2FspcBR65yZc_aSVw0IPfFBdPKMsOYJHuQ9q7yRSyzqJslTXDgy34Ywzooh8TKkUBL0VjqJEo6Bt99dUs0qCz469fMgQIp-v-c7b7lGfdsM30UH2z_Cm6Yd9Xq9_Lthyphenhyphen7GTummOv/s0/NewYorkvsTheMafia.jpeg" /></a></li><li style="display: inline;"><div class="separator" style="clear: both; text-align: left;"><br /></div></li><li style="display: inline;"><div class="separator" style="clear: both; text-align: left;"><span style="font-family: verdana;">You might be interested in The Mafia and its 1980's control of New York.</span></div></li><li style="display: inline;"><div class="separator" style="clear: both; text-align: left;"><span style="font-family: verdana;"><br /></span></div></li><li style="display: inline;"><div class="separator" style="clear: both; text-align: left;"><span style="font-family: verdana;">This documentary is excellent and over 3 episodes it brings the whole story into easy focus. Right up to the John Gotti takeover of The Commission.</span></div></li><li style="display: inline;"><div class="separator" style="clear: both; text-align: left;"><span style="font-family: verdana;"><br /></span></div></li><li style="display: inline;"><div class="separator" style="clear: both; text-align: left;"><span style="font-family: verdana;">Really nicely done, well worth a look and it's on Netflix now. </span></div></li></ul></div>Stuart Fogartyhttp://www.blogger.com/profile/11295284220780082739noreply@blogger.com0tag:blogger.com,1999:blog-4671466363911057753.post-69805541817602019372020-07-31T09:17:00.002+01:002020-07-31T09:17:47.936+01:00The Comey Rule. The Gleeson Trump. September 27th.<div class="separator" style="clear: both; text-align: center;">
<iframe width="320" height="266" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/5p8FAwHAQMI/0.jpg" src="https://www.youtube.com/embed/5p8FAwHAQMI?feature=player_embedded" frameborder="0" allowfullscreen></iframe></div>
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">A two-parter with Ireland's (Howths) very own Brendan Gleeson as Trump and the terrific Jeff Daniels as Comey. If you haven't seen Daniels in 'The Newsroom' TV series, just do it. A fantastic series. </span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">Based on Comey's book, it has high production values written all over it. And of course, their collision course....adds drama.</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">Definitely one not to miss knowing Gleeson and if you haven't seen him in 'Mr. Mercedes' yet, do. </span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">This will be one to watch. </span>Stuart Fogartyhttp://www.blogger.com/profile/11295284220780082739noreply@blogger.com0tag:blogger.com,1999:blog-4671466363911057753.post-16332603846817437012020-07-17T13:55:00.001+01:002020-07-17T13:55:44.211+01:00Something for the weekend? The plot against America. <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAUjDjVpwWJfZBUNvasJbhDgQQD5oTlspJjj_a0exJgC6Xy_SKICdAv7kZMFhAA0RuqvuI-1qaDOLVZPCSmU7z8ilkxLfKWYW7spAOm1cpRS-1e5nse3wNE8Arf_yNvjxl1pZVM3vlDbrz/s1600/The_Plot_Against_America_Title_Card.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="223" data-original-width="445" height="160" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAUjDjVpwWJfZBUNvasJbhDgQQD5oTlspJjj_a0exJgC6Xy_SKICdAv7kZMFhAA0RuqvuI-1qaDOLVZPCSmU7z8ilkxLfKWYW7spAOm1cpRS-1e5nse3wNE8Arf_yNvjxl1pZVM3vlDbrz/s320/The_Plot_Against_America_Title_Card.png" width="320" /></a></div>
<br />
<span style="font-family: Verdana, sans-serif;">Another weekend treat. Based on the Philip Roth book from 2004, this premiered on HBO in March and is now on the Sky Player and Sky Atlantic.</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="color: red; font-family: Verdana, sans-serif;">It's fiction, but historically grounded (if that makes any sense) and based around a 1940 run for President by Charles Lindbergh. You'll know him for the first solo Atlantic flight in Spirit of St. Louis and perhaps the movie with Jimmy Stewart (who was a real bomber pilot in WW2). Indeed, the infamous child kidnapping case too.</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">It's about Nazis and the plight of American jewry but really more about the troubling heritage of America and dare I say it, what we are seeing there today. Racism and anti-semitism but also a disregard for others who are 'different'. </span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">A country we respected in downfall. </span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">Beautifully shot over 6 episodes, it's well worth a look! </span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;"><br /></span>Stuart Fogartyhttp://www.blogger.com/profile/11295284220780082739noreply@blogger.com0tag:blogger.com,1999:blog-4671466363911057753.post-49887220263474265032020-07-10T11:35:00.000+01:002020-07-10T11:35:14.538+01:00Get, Get Shorty. <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNKM2FLHbWn_lYnenGOch0-1-QOJTL8OjE0MnIpp5N0vf-kiL7Je0TYaVhZxGfmSXQA64-eVlqhjxE8dskALgq2KsvT8vkBRdNC96q6q8fsNNwJTLecyGEFA8-zIottbNIabhhCzZdd1yj/s1600/get-shorty-poster.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="255" data-original-width="170" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNKM2FLHbWn_lYnenGOch0-1-QOJTL8OjE0MnIpp5N0vf-kiL7Je0TYaVhZxGfmSXQA64-eVlqhjxE8dskALgq2KsvT8vkBRdNC96q6q8fsNNwJTLecyGEFA8-zIottbNIabhhCzZdd1yj/s1600/get-shorty-poster.jpg" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<br />
<span style="font-family: Verdana, sans-serif;">Series 3 just out on Sky and it's all on the Sky player now. Series One started in 2017 and features Ireland's very own, Chris O'Dowd in the lead. It's crime, based on the Elmore Leonard book, but with a twist - more of a 'caper'.</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">This is about as good as it gets. Beautifully made, terrific script and a great storyline - bizarre as it is. <span style="color: red;">Highly</span> recommended by Streamabout Video anyway.</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">And just in time for the weekend....</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
Stuart Fogartyhttp://www.blogger.com/profile/11295284220780082739noreply@blogger.com0tag:blogger.com,1999:blog-4671466363911057753.post-60745839736716606082020-06-26T16:48:00.000+01:002020-06-26T16:48:32.016+01:00Brands after the Pandamonia<br />
<div class="MsoNoSpacing">
<span style="font-family: Verdana, sans-serif;">Stuart Fogarty is a former President and Fellow of The Advertising
Institute (IAPI); Board Member and Fellow of The Marketing Institute; Chairman
of The Advertising Press Club; Board member of The Publicity Club; former Ad
Agency CEO and Owner of Ireland’s largest Ad Agency McConnell’s; Founder member
of Core Media: Founder of ICAN; Founder of Club Internet (floated Nasdaq March
2000 as Via Net Works). <o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: Verdana, sans-serif;">He currently runs AFAO’Meara Advertising, Admatic AdTech and
Streamabout the Video Agency. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><u><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;">Après Pandamonia.
<o:p></o:p></span></span></u></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;"><span style="mso-fareast-language: EN-GB; mso-no-proof: yes;"><v:shapetype coordsize="21600,21600" filled="f" id="_x0000_t75" o:preferrelative="t" o:spt="75" path="m@4@5l@4@11@9@11@9@5xe" stroked="f">
<v:stroke joinstyle="miter">
<v:formulas>
<v:f eqn="if lineDrawn pixelLineWidth 0">
<v:f eqn="sum @0 1 0">
<v:f eqn="sum 0 0 @1">
<v:f eqn="prod @2 1 2">
<v:f eqn="prod @3 21600 pixelWidth">
<v:f eqn="prod @3 21600 pixelHeight">
<v:f eqn="sum @0 0 1">
<v:f eqn="prod @6 1 2">
<v:f eqn="prod @7 21600 pixelWidth">
<v:f eqn="sum @8 21600 0">
<v:f eqn="prod @7 21600 pixelHeight">
<v:f eqn="sum @10 21600 0">
</v:f></v:f></v:f></v:f></v:f></v:f></v:f></v:f></v:f></v:f></v:f></v:f></v:formulas>
<v:path gradientshapeok="t" o:connecttype="rect" o:extrusionok="f">
<o:lock aspectratio="t" v:ext="edit">
</o:lock></v:path></v:stroke></v:shapetype><v:shape alt="Description: THE QUEENS BAR & STEAK ROOM, Dalkey - Menu, Prices & Restaurant ..." id="Picture_x0020_1" o:spid="_x0000_i1025" style="height: 204.75pt; mso-wrap-style: square; visibility: visible; width: 413.25pt;" type="#_x0000_t75">
<v:imagedata o:title="THE QUEENS BAR & STEAK ROOM, Dalkey - Menu, Prices & Restaurant .." src="file:///C:\Users\itstar\AppData\Local\Temp\msohtmlclip1\01\clip_image001.jpg">
</v:imagedata></v:shape></span><b style="mso-bidi-font-weight: normal;"><u><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p></o:p></span></u></b></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;">The iconic Queens pub in Dalkey is to close for good. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;">Another viral middle-class tragedy in itself, but as I walked past
it this week, with my over ear headphones I remembered the last time I was there. </span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;">The innocent
days of watching that really funny comedian, Barry Murphy. Or so he says.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;">Now I did a little work for ‘Après Match’ programmes gathering old
TV commercials, which the boys would funnily re-voice. You know the ones - Lyons
Black & White minstrels, 50:50 cashback, taking the horse to France, like
you see too, on ‘Reeling in the years’. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;">But it was a popular spot in ‘Après Match’ as everyone went “Ahhh,
do you remember that!” <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;">Because it was a bit of home.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;">A bit of the good old days, pre-pandemics, like the long hot
summers of our youth (which never actually happened, but it is how we like to
remember them). <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;">Home. </span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;">The place you went at 47 during your “messy divorce”. Or
when you were just stuck for a few bob. And the comfort of that bedroom you
grew up in. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;">With that went the brands of home. Packets of Barry’s Tea in a pot
of leaves, Olde time Irish chunky cut marmalade on the heel of fresh Brennan’s
Bread, Marietta biscuits with real foil kerrygold butter. Mince from the
butchers, bones for the dog.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;">I think that’s what’s going to happen now. </span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;">The brands that will
resurge first, are the brands of our past that we trusted. And with them,
should be some of those old commercials. “I’d like to teach the world to sing”
is awaiting resurrection. So too Guinness ‘Ta Siad ag teacht’ or Joe McKinney’s
dance.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;">The Covid survivors will turn to trusted, (and Irish) brands, for
past comforts as well as a sense of duty, as they’ll see it. They’ll support
Irish brands to support themselves. ‘Buy Irish’ could even make a comeback. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;">The old commercials, revitalised, will bring back those better
memories of better days and with added low production costs, immediate
affection and awareness. Or the new ones should now reflect on that simple
messaging. What the brand does and how you get your hands on it. Do not over
egg the advertising pudding. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;">Old reminiscent packaging, will sell. </span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;">Vegetable markets with
people in aprons will thrive (or faux retailers who re-imagine) bringing
comfort and value. Letter writing and cards will make a comeback, so too
stamps, walking to the shops will even be fashionable. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;"><span style="mso-spacerun: yes;"> </span>Books, real books and vinyl
records. Camping, home cooking, garden living and public hug greetings.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;">Authentic pubs, wholesome restaurants, driven by nice welcoming
owners and no longer, by pretentious Influencers. That game is over since we’ve
had a taste of the real world and the new work/life balances. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;">No flashy Advertising either, tell it like it is with evocative emotion.
The simple things of early marketing will return.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;">I tell brands that – go back to heritage, beliefs and history.
Re-imagine your past. Because that’s what <i style="mso-bidi-font-style: normal;">people
</i>will want now (they’re not consumers anymore), as the light slowly re-emerges.
A taste of home, a taste of the olden days, trust and reassurance. A pint of
plain. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;">The future of Advertising and brands now, is hidden in the past.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;">And we’ll even look for a joke from the great king of comedy, Barry
Murphy. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Verdana, sans-serif;">(If of course, he still has one).</span></span></div>
<br />Stuart Fogartyhttp://www.blogger.com/profile/11295284220780082739noreply@blogger.com0tag:blogger.com,1999:blog-4671466363911057753.post-19379906837178904262020-06-17T10:26:00.001+01:002020-06-17T10:26:35.847+01:00On Netflix 'Da 5 Bloods' <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdwDqnYwJfJx0-BeuKx-Ngyqc4SV9lVtUigAaS7v6AhNXwF8alt6ZVKTlthfua-qco276TJ8AaTJedi7LV_42tIl0B2U0W93OVkuTRt9pVpou5p6gkld_o41BH0XMa28v3TThtTD64EKbZ/s1600/da_5_bloods.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="454" data-original-width="306" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdwDqnYwJfJx0-BeuKx-Ngyqc4SV9lVtUigAaS7v6AhNXwF8alt6ZVKTlthfua-qco276TJ8AaTJedi7LV_42tIl0B2U0W93OVkuTRt9pVpou5p6gkld_o41BH0XMa28v3TThtTD64EKbZ/s320/da_5_bloods.jpg" width="215" /></a></div>
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">It's out on Netflix and trending really because it's Directed by Spike Lee. A story about 5 Vietnam vets who return to find their fallen friend but also, some treasure...</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">However, woven into that is Martin Luther King, Malcolm X, Black lives matter and a general story about black history (given that a huge proportion of black soldiers were sent to Vietnam, 33%).</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">It had a huge budget but being honest, you need to be in the mood to watch it because it meanders too much, we think anyway. One to watch but not one to plan a movie night around. Interesting but that's really it....in our view. </span>Stuart Fogartyhttp://www.blogger.com/profile/11295284220780082739noreply@blogger.com0tag:blogger.com,1999:blog-4671466363911057753.post-28799150128379455412020-06-15T10:17:00.001+01:002020-06-15T10:17:56.164+01:00One coming to watch - June 22nd 'Perry Mason'. <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGZpSbCxQUUQCOzOF-FBj1b6648E4xHpMTUKabrdLFcjDTKYDNRdpYj6wmTRbHGIIWgKs9uWqGBz5dIwACVXoaaq7Q2a3VMmqfC4WDiBvSQnVjGz6KlGJEUxKKR5KiHAz5aqMODdWTJ8S8/s1600/perry-mason.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="445" data-original-width="850" height="208" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGZpSbCxQUUQCOzOF-FBj1b6648E4xHpMTUKabrdLFcjDTKYDNRdpYj6wmTRbHGIIWgKs9uWqGBz5dIwACVXoaaq7Q2a3VMmqfC4WDiBvSQnVjGz6KlGJEUxKKR5KiHAz5aqMODdWTJ8S8/s400/perry-mason.jpg" width="400" /></a></div>
<br />
<span style="font-family: Verdana, sans-serif;">One to watch out for....a new remake of 'Perry Mason' starts June 22nd on Sky Atlantic. 8 episodes. </span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">The role was made famous by Raymond Burr but this time it's the excellent Matthew Rhys (from the 'Americans' and if you haven't seen that series, just do it now). Robert Downey was originally cast in the role but dropped out.</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">Set in 1932, Perry Mason is a down and out defense attorney but gets hired on a child kidnapping case....need we say more.</span><br />
<br />Stuart Fogartyhttp://www.blogger.com/profile/11295284220780082739noreply@blogger.com0tag:blogger.com,1999:blog-4671466363911057753.post-11069075424176847782020-06-03T15:31:00.000+01:002020-06-03T15:31:45.904+01:00New to Netflix. Filthy Rich. <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3g5Qx8FJO1K3gJfGp92I1GYLOEiHgNjxRxE8_7elSy0fI8UyJ_b-mZ-dpCPEb0p2usiHWMO1UC9TR9Dcryppp2hFwl6DQLjjNHm4NeI3MQL-xU0ngdf-0k1BLHJUaI1tSSZP2ztsYT5us/s1600/jeffery-epstein-filthy-rich-documentary-hero.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="500" data-original-width="889" height="223" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3g5Qx8FJO1K3gJfGp92I1GYLOEiHgNjxRxE8_7elSy0fI8UyJ_b-mZ-dpCPEb0p2usiHWMO1UC9TR9Dcryppp2hFwl6DQLjjNHm4NeI3MQL-xU0ngdf-0k1BLHJUaI1tSSZP2ztsYT5us/s400/jeffery-epstein-filthy-rich-documentary-hero.jpg" width="400" /></a></div>
<br />
<span style="font-family: Verdana, sans-serif;">It's just out, new to Netflix, a four-parter.</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">Is it disturbing? Only in the sense of the way the powerful manipulate, but all the content is watchable in that way. In other words, you needn't fear having the family around but that said, it's shocking.</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">It's based around the James Patterson book (a former Ad Agency chief) who features in the series and it's really revealing how the mighty thought they were untouchable.</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">Some famous faces rightly, come out badly. But it's a documentary that tells the shocking full story. Well worth a watch but it will, make you angry....</span>Stuart Fogartyhttp://www.blogger.com/profile/11295284220780082739noreply@blogger.com0tag:blogger.com,1999:blog-4671466363911057753.post-74924357096237394722020-05-29T11:51:00.001+01:002020-05-29T11:51:22.207+01:00Advertising Matters. Views from the Frontline, June 3rd 1pm <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg85hUbDNQDDbG7qH6yd06UcXVquQHjAOd9a4gt-q42XIkQobmsyj0qmk2AH9_YFtpl3MN9EgY8fEcH_Be7JeQlBoSkhyNRKs-xlENxsTL_F0DrlekBSfhyphenhyphenIhhwPsLLn4w1LnnS4Sa5fv8v/s1600/image001.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1168" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg85hUbDNQDDbG7qH6yd06UcXVquQHjAOd9a4gt-q42XIkQobmsyj0qmk2AH9_YFtpl3MN9EgY8fEcH_Be7JeQlBoSkhyNRKs-xlENxsTL_F0DrlekBSfhyphenhyphenIhhwPsLLn4w1LnnS4Sa5fv8v/s400/image001.jpg" width="291" /></a></div>
<br />
<a href="https://www.eventbrite.ie/e/advertising-matters-views-from-the-frontline-june-3rd-1pm-tickets-107092167556?utm_campaign=post_publish&utm_content=EBLinkEvent&utm_medium=email&utm_source=eventbrite&utm_term=shortLinkViewMyEvent">https://www.eventbrite.ie/e/advertising-matters-views-from-the-frontline-june-3rd-1pm-tickets-107092167556?utm_campaign=post_publish&utm_content=EBLinkEvent&utm_medium=email&utm_source=eventbrite&utm_term=shortLinkViewMyEvent</a>Stuart Fogartyhttp://www.blogger.com/profile/11295284220780082739noreply@blogger.com0tag:blogger.com,1999:blog-4671466363911057753.post-82762466436175968982020-05-29T10:14:00.002+01:002020-05-29T10:14:42.596+01:00Collaborate. <br />
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnpqUSh2M-HC3z4qLfEKo7fayvnElJJxM1lRlsO9eBtloIJzWiLfjlYcDN3yRwt8z0Zem9QZCYi44zDpobWv_gqL024dTnVpsPqXvhUKMzY3uOhW-_rDZwt4VfFVq-BqNyptEGxkb2AAt0/s1600/msemail_Matt_Damon_Supermarket-O_Reilly_2JPG-JS584557605.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="702" data-original-width="970" height="231" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnpqUSh2M-HC3z4qLfEKo7fayvnElJJxM1lRlsO9eBtloIJzWiLfjlYcDN3yRwt8z0Zem9QZCYi44zDpobWv_gqL024dTnVpsPqXvhUKMzY3uOhW-_rDZwt4VfFVq-BqNyptEGxkb2AAt0/s320/msemail_Matt_Damon_Supermarket-O_Reilly_2JPG-JS584557605.jpg" width="320" /></a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">I live in Dalkey. So I was talking to my neighbour, Matt
Damon, over the tomatoes in SuperValu during the week. He said that Hollywood
was changing, it’s become more ‘collaborative’ and the super cut-throat
business of movies was friendlier than ever.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">I made that up.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">I haven’t been talking to Matt Damon, I’ve never met him, but
I have been talking to Media Owners. The CEO’s of the Daily Mail, The Sun, The
Sunday Times, Virgin Media TV, FM104, The Business Post, Business Plus and many,
many others.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">Now these are people who are normally <i style="mso-bidi-font-style: normal;">very</i> competitive. They move to the other side of the street when
they see each other and they book separate hotels. Getting them to collaborate
was like asking Dominic Cummings to go to the Opticians around the corner from
his house. Impossible. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">But now? They are…and they’re all the better for it.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">Al Green singing ‘Let’s stick together’ over endless
commercials of people doing funny things in their homes, nauseatingly makes the
point – We are all in this together. All facing the same Cashflow problems,
Sales drops, Staff cuts, Landlord assassinations - but if we collaborate, it
helps. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">Reach out to each other and talk about how a competitor has
got around a problem like yours or by sharing back office tasks. Previously
sacrilegiously unheard of. And in the Media business they are putting their
competitive streaks aside for the minute and getting things done, together.
They are good people, business people who don’t dither when their backs are
against a wall. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">Advertising and Media Agencies are not and yet they are the
most threatened of species – middlemen. They’re going to just plough their own
furrow whatever it takes, as they bleed all over the floor. And that’s a
mistake, because they could leave a mountain of debt in their wake for others. Never
mind, a very long term staff furlough.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">The reason is as old as the hills and a particular feature
of Advertising leaders. Ego. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">They don’t want to talk about their problems for fear of a
drop in rumour profile or, share their solutions because, well, they’re theirs.
They leave it too late to talk mergers until there’s nothing left to merge. And
thanks to industry people like John McGee at IMJ Magazine, they have the zoominar forums, other meeting collaboration
opportunities, but they don’t take them. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">Their press releases tell a story of ‘Business as normal’, ‘New
Business pitches and gains’, ‘Nothing to see here’, whilst we all know it hides
a very public truth. Advertising is in the doldrums. And it’s not getting
better any day soon.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">Collaboration and talking, merging, sharing between former
competitors, is their way out. That new sense of community you now see, on the
formerly ‘nose-in-the-air’ middle class streets of Dalkey. Now it’s like a
country village of hellos, fine day thank God and how are you. We’re in this
together. Put differences away and seize opportunities. Advertising Agencies
and Hollywood. As my old pal Matt Damon was telling me. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Verdana, sans-serif;">Stuart Fogarty is the
former owner of McConnell’s Advertising, the largest Agency in the state at the
time and a former President/Fellow of The Institute of Advertising
Practitioners (iapi), a founder of Core Media and a Fellow of The Marketing
Institute. <o:p></o:p></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<br />Stuart Fogartyhttp://www.blogger.com/profile/11295284220780082739noreply@blogger.com0tag:blogger.com,1999:blog-4671466363911057753.post-8155427648843229202020-05-22T09:57:00.000+01:002020-05-22T09:57:19.624+01:00Advertising Matters. Views from the Frontline.May 27th 1pm <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRhQ17Wq5WpjD7YUdy6z3_VsPK1QbUprIrcTKz6jX1bw6WZuVlg6uA7mslnbj2j1Z2zN_6nMKlnYrDlnH4H1uuW3gGyc1iQ3F-pxvxi2qRDgd_hfnHRjV7NbFsjmeBkXUJcwqiJx6nUk3G/s1600/image001.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1193" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRhQ17Wq5WpjD7YUdy6z3_VsPK1QbUprIrcTKz6jX1bw6WZuVlg6uA7mslnbj2j1Z2zN_6nMKlnYrDlnH4H1uuW3gGyc1iQ3F-pxvxi2qRDgd_hfnHRjV7NbFsjmeBkXUJcwqiJx6nUk3G/s400/image001.jpg" width="297" /></a></div>
<br />
<span style="font-family: Verdana, sans-serif;">It's free and you can register here <a href="https://www.eventbrite.ie/e/advertising-matters-views-from-the-frontline-zoominar-1pm-may-27th-tickets-106220121242?utm_campaign=post_publish&utm_content=EBLinkEvent&utm_medium=email&utm_source=eventbrite&utm_term=shortLinkViewMyEvent">https://www.eventbrite.ie/e/advertising-matters-views-from-the-frontline-zoominar-1pm-may-27th-tickets-106220121242?utm_campaign=post_publish&utm_content=EBLinkEvent&utm_medium=email&utm_source=eventbrite&utm_term=shortLinkViewMyEvent</a></span>Stuart Fogartyhttp://www.blogger.com/profile/11295284220780082739noreply@blogger.com0tag:blogger.com,1999:blog-4671466363911057753.post-27025149851886272922020-05-20T09:18:00.003+01:002020-05-20T09:18:47.698+01:00Netflix this weekend? Try 'White Lines'. <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrI1KGN3v1QGZAOCUe87rZI-7TKC4G9p1P3FNriqY8bvZ7-FGN_hCvdpOfPXIJOVq9g-oQW0HGnttB1kVolNSo0e_A04iDhiw1oyGMo2aBF8A4CaMid8pDn9DWNPMHKDaNAJbEO6nyo-CB/s1600/download.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="310" data-original-width="163" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrI1KGN3v1QGZAOCUe87rZI-7TKC4G9p1P3FNriqY8bvZ7-FGN_hCvdpOfPXIJOVq9g-oQW0HGnttB1kVolNSo0e_A04iDhiw1oyGMo2aBF8A4CaMid8pDn9DWNPMHKDaNAJbEO6nyo-CB/s1600/download.jpg" /></a></div>
<br />
<span style="font-family: Verdana, sans-serif;">New to Netflix, this is an English/Spanish mystery drama. </span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">A sister (the amazing Laura Haddock) goes to Ibiza to try and find out who killed her Manchester DJ brother, 20 years ago and it literally, changes her life. Sun, Pills, Raves, it's so much based in those dance trance days. </span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">10 Episodes but it really takes to Episode 3+ to get going but it's worth it. Really worth it.</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">Definitely one for the weekend. Trust us! But stick with it....</span>Stuart Fogartyhttp://www.blogger.com/profile/11295284220780082739noreply@blogger.com0tag:blogger.com,1999:blog-4671466363911057753.post-35408631843681274312020-05-15T09:51:00.001+01:002020-05-15T09:51:44.202+01:00Advertising Matters. Views from the Frontline May 20th 1pm. <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEik93vQFM495Jsp6oS_lygpfYIJ-GS3C0wMEHd58J58DjbiqzT5j658nTMDwXyyd-B4sIV-YfabCGoRwQWSYgDxc1av7wwEEKsDLHlGibYdPvDDaR8fr0ga4s-5voeVErFrSVTwrJS3a7l9/s1600/MAY20th.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1015" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEik93vQFM495Jsp6oS_lygpfYIJ-GS3C0wMEHd58J58DjbiqzT5j658nTMDwXyyd-B4sIV-YfabCGoRwQWSYgDxc1av7wwEEKsDLHlGibYdPvDDaR8fr0ga4s-5voeVErFrSVTwrJS3a7l9/s400/MAY20th.jpg" width="252" /></a></div>
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">Just in the off chance, it's of any interest and yes, it's free, you register here.</span><br />
<a href="https://www.eventbrite.ie/e/advertising-matters-views-from-the-frontline-zoominar-1pm-may-20th-tickets-104965767436?utm_campaign=post_publish&utm_content=EBLinkEvent&utm_medium=email&utm_source=eventbrite&utm_term=fullLink">https://www.eventbrite.ie/e/advertising-matters-views-from-the-frontline-zoominar-1pm-may-20th-tickets-104965767436?utm_campaign=post_publish&utm_content=EBLinkEvent&utm_medium=email&utm_source=eventbrite&utm_term=fullLink</a><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>Stuart Fogartyhttp://www.blogger.com/profile/11295284220780082739noreply@blogger.com0tag:blogger.com,1999:blog-4671466363911057753.post-48444999668911368242020-05-08T14:48:00.000+01:002020-05-08T14:48:20.343+01:00Escape Covid. 'Eagle in the Sky' Wilbur Smith. <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiWsJIdnFxPkDJ4NTKsetIdLc6k3xxf82UEg8FMe49BFXAklyH4zFS9PwjCNh_qF58YYLKjtj-yyMHPSZ__XvQAQDwZOUhPFd3VbFz-g83DP9i-dXd3oJTocKXArNiOhJOD7sEF4Sl8haz/s1600/covers_239680.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="500" data-original-width="314" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiWsJIdnFxPkDJ4NTKsetIdLc6k3xxf82UEg8FMe49BFXAklyH4zFS9PwjCNh_qF58YYLKjtj-yyMHPSZ__XvQAQDwZOUhPFd3VbFz-g83DP9i-dXd3oJTocKXArNiOhJOD7sEF4Sl8haz/s320/covers_239680.jpg" width="200" /></a></div>
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">If you're looking for adventure and to escape virus talk, pick up a good book and here's one written in 1974. You'll get it on kindle.</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">No one touches Wilbur Smith for adventure and I've read them all, so this is probably his best (closely followed by 'Hungry as the sea' btw). Fighter pilots, love, Israel, South Africa - it's all here - as well as a love story that will turn your head. Pure adventure by the best writer of all time, no question. </span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">And it's an easy read. Just what the doctor ordered. </span><br />
<br />Stuart Fogartyhttp://www.blogger.com/profile/11295284220780082739noreply@blogger.com0tag:blogger.com,1999:blog-4671466363911057753.post-76707914512958153422020-05-08T10:08:00.000+01:002020-05-08T10:08:36.038+01:00Advertising Matters. Views from the Frontline.May 13th 1pm. <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpDHXN1PCHyQP8i2yvNtt0u1TIItyBVfGwlzkET5i98z5yeh4iLQHNslqUM3OanXFEyt117eN0K2Jt8WqCP90-Eh5KzJc6ls6zwfrbRo3XUKe0Fn85j9JBGXOAttvhrsWNYwrr8IWHz1mb/s1600/image001.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1015" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpDHXN1PCHyQP8i2yvNtt0u1TIItyBVfGwlzkET5i98z5yeh4iLQHNslqUM3OanXFEyt117eN0K2Jt8WqCP90-Eh5KzJc6ls6zwfrbRo3XUKe0Fn85j9JBGXOAttvhrsWNYwrr8IWHz1mb/s400/image001.jpg" width="252" /></a></div>
<br />
<span style="font-family: Verdana, sans-serif;">And another next Wednesday May 13 1pm.</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">You join here </span><a href="https://www.eventbrite.ie/e/advertising-matters-views-from-the-frontline-zoominar-1pm-may-13th-2020-tickets-104629066354?utm_campaign=post_publish&utm_content=EBLinkEvent&utm_medium=email&utm_source=eventbrite&utm_term=shortLinkViewMyEvent">https://www.eventbrite.ie/e/advertising-matters-views-from-the-frontline-zoominar-1pm-may-13th-2020-tickets-104629066354?utm_campaign=post_publish&utm_content=EBLinkEvent&utm_medium=email&utm_source=eventbrite&utm_term=shortLinkViewMyEvent</a>Stuart Fogartyhttp://www.blogger.com/profile/11295284220780082739noreply@blogger.com0tag:blogger.com,1999:blog-4671466363911057753.post-50833816183178438552020-04-30T13:43:00.000+01:002020-04-30T13:43:41.101+01:00Advertising Matters. Views from the Frontline. Zoominar May 6th 1pm. And it's Free. <div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjewoicLd06a4wtEi6BQnaE7acDMJMXbvZvl3OkvpoO7xqu2c6zoXcjCWHTfdn558jpftSNBmyrwg_Kw26bZP8VEyx-rjSaSIPKG6VccnZuLgF2ES2HecA6_4ZDLt4Yu2rKDfxVqm5KdNWa/s1600/image001.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1105" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjewoicLd06a4wtEi6BQnaE7acDMJMXbvZvl3OkvpoO7xqu2c6zoXcjCWHTfdn558jpftSNBmyrwg_Kw26bZP8VEyx-rjSaSIPKG6VccnZuLgF2ES2HecA6_4ZDLt4Yu2rKDfxVqm5KdNWa/s640/image001.jpg" width="441" /></a></div>
<br />
<span style="font-family: Verdana, sans-serif; text-align: center;"><br /></span>
<span style="font-family: Verdana, sans-serif; text-align: center;">In case you're interested.....Register here too</span><br />
https://www.eventbrite.ie/e/advertising-matters-views-from-the-frontline-zoominar-1pm-may-6th-tickets-104014482116?utm_campaign=post_publish&utm_content=EBLinkEvent&utm_medium=email&utm_source=eventbrite&utm_term=shortLinkViewMyEventStuart Fogartyhttp://www.blogger.com/profile/11295284220780082739noreply@blogger.com0tag:blogger.com,1999:blog-4671466363911057753.post-18026166726155317792020-04-29T11:50:00.000+01:002020-04-29T11:50:30.092+01:0015 years ago today. The first YouTube video. <div class="separator" style="clear: both; text-align: center;">
<iframe width="320" height="266" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/jNQXAC9IVRw/0.jpg" src="https://www.youtube.com/embed/jNQXAC9IVRw?feature=player_embedded" frameborder="0" allowfullscreen></iframe></div>
<br />
<span style="font-family: Verdana, sans-serif;">15 years ago today, the first video appeared on YouTube.</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">ONLY 15 years ago.....a man at the zoo.</span>Stuart Fogartyhttp://www.blogger.com/profile/11295284220780082739noreply@blogger.com0tag:blogger.com,1999:blog-4671466363911057753.post-44346372334437753432020-04-27T11:48:00.002+01:002020-04-27T11:48:50.874+01:00New on Netflix. 'Extraction'. <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0WKs5sFj8N0nLePtQ3xQw5kE6OshCTaZhvOtNqc9x3Q8S11dm17zKOVFnp7VDk8qt2JmvY9IXRSHXw8ekUE3f7XOJK20QTHJ8WRuPhGYlaD1Hyfgz0wlN4p_cd5Obvo8IBzD_4kwQTB9-/s1600/download.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="273" data-original-width="184" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0WKs5sFj8N0nLePtQ3xQw5kE6OshCTaZhvOtNqc9x3Q8S11dm17zKOVFnp7VDk8qt2JmvY9IXRSHXw8ekUE3f7XOJK20QTHJ8WRuPhGYlaD1Hyfgz0wlN4p_cd5Obvo8IBzD_4kwQTB9-/s1600/download.jpg" /></a></div>
<br />
<span style="font-family: Verdana, sans-serif;">New on Netflix and trending #1 in Ireland, 'Extraction' is worth a look. If you're a bloke that is, looking for lots of shooting and missiles...and there's a lot of them.</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">Have to say it's so well directed by Sam Hargrave a former stuntman and this his director debut. But it's nothing more than a Bourne style thriller but mind you, in these times, there's nothing wrong with that. And this is, one of the better ones.</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;"><br /></span>Stuart Fogartyhttp://www.blogger.com/profile/11295284220780082739noreply@blogger.com0tag:blogger.com,1999:blog-4671466363911057753.post-10309757523430845762020-04-23T11:48:00.003+01:002020-04-23T11:48:27.055+01:00Netflix this weekend? Try 'Designated Survivor'. <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-yYTSDEDFJ_COHkPejbBGWrqUwiciUV8mN_S1Skj3ggZZGODYoJkLMQxkzQ2C4XNs1W_F4g-nQLgRbIfVkU-7I5vM1bEhyOLvY7CFR80BzapiSGIt-1lMYenZZdsIlvRE_ZrpfykSNnXQ/s1600/250px-Designated_Survivor_season_1_dvd.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="352" data-original-width="250" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-yYTSDEDFJ_COHkPejbBGWrqUwiciUV8mN_S1Skj3ggZZGODYoJkLMQxkzQ2C4XNs1W_F4g-nQLgRbIfVkU-7I5vM1bEhyOLvY7CFR80BzapiSGIt-1lMYenZZdsIlvRE_ZrpfykSNnXQ/s320/250px-Designated_Survivor_season_1_dvd.jpg" width="227" /></a></div>
<br />
<span style="font-family: Verdana, sans-serif;">It sounds cheesy - President and Cabinet gets killed and unknown politician becomes President by default - but it's not. It's really good.</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">A political thriller made by ABC but cancelled after Series 2 and then taken over by Netflix. There's 3 Series and Kiefer Sutherland does a great job. 87% approval on Rotten Tomatoes.</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">It's not unlike The West Wing but practically a new crisis in ever episode. It becomes addictive but then, what else are you doing this weekend....well okay, walking? </span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<br />
<span style="font-family: Verdana, sans-serif;"><br /></span>Stuart Fogartyhttp://www.blogger.com/profile/11295284220780082739noreply@blogger.com0tag:blogger.com,1999:blog-4671466363911057753.post-65526229961775831722020-04-21T11:34:00.000+01:002020-04-21T11:34:30.222+01:00Lessons in Adland from the 2008 Crash. <br />
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Lessons
from the 2008 Crash. <o:p></o:p></span></u></b></div>
<div class="MsoNoSpacing">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><br /></span></u></b></div>
<div class="MsoNoSpacing">
<span style="font-family: Calibri, sans-serif;">From today's Business Plus Magazine </span><a href="https://bizplus.ie/adland-crash-lessons-from-stuart-fogarty/">https://bizplus.ie/adland-crash-lessons-from-stuart-fogarty/</a></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">What’s
a crash really like?<o:p></o:p></span></b></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">You see the early signs like we’re seeing now and you start
forecasting variance analysis. The what ifs. And it all looks okay today! Yes! Some
small cuts, nothing too serious and you file that spreadsheet, job done. Until
that is, tomorrow.<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Tomorrow, it’s changed again, how did that happen? So more forecasts,
another spreadsheet for the fire and now it looks heavier, the cuts deeper. What
has just happened? <o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">The Client you were sure would go ahead with the campaign,
doesn’t. Billing looks dodgier. Forecasts bleaker and as the crash/virus goes
on, but for how long? Months? And what after? <o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">The virus of uncertainty spreads in your head.<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Then you think the time lag of Clients advertising again, whenever
that is, and the traditional Summer quiet of June/July/August are <u>never</u>
good, but they’ll be worse now. <o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Serious decisions loom and each day, it gets more and more serious.
Bleaker and bleaker. You have to make the cuts that you don’t want to, and you
have to make them <u>now</u>! Everyone says it….<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">And you don’t, you can’t, because you don’t see spreadsheet numbers,
you see people. Friends, Families, people who’ve been with you for 20 years,
whom you like. <o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">I can’t, I’ll wait. And it gets worse. Oh my God!<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">What
shape do you get in?<o:p></o:p></span></b></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Hell on Earth. <o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">What happens in the blur of a crisis, is that you go from being a
reasonably controlled leader, to a head lighted rabbit. And quickly.<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">It isn’t just emotional stress wreckage, but it manifests itself
physically too. Expect damage. <o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">People are at you for this and that, the family are in crisis
crying, the banks are on, the phone is attached
surgically to your ear, the creditors are calling and it’s all down to <i style="mso-bidi-font-style: normal;">you</i>. Me? It’s not my fault! But it is
you, the buck stops. And there’s always the normal stuff to do too, because the
business is still running. <o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">You think just weeks ago I was sharp and on the ball and now look
at me. I can barely walk. I could lose a lifetime of everything I have, in
what, days?<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">And people will know. My god, people will know…..and I have kids!<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Now you’re in the depths of a crisis and you’re not functioning. Mental
anguish, physical hurt. <o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">You’ll drink the two bottles of wine tonight but you’ll realise
the problems are still there tomorrow. So you stop drinking and work 24 hours
for 7 days a week. Forget the weekends, this is way more important right now.<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">And you go home, to darkness. <o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">So
what do you do?<o:p></o:p></span></b></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">You make some cuts but not enough. Don’t take that road. Don’t kid
yourself.<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">You should start with zero, and then you move to a break even and
see what that looks like. Then you take another -20% off. <o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">You look at today’s costs (overhead) and defer what you can. Who
can I pay later who’ll agree to it? Chip away. <o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Media Owners were our big creditors, so you try and defer them but
you do it with their agreement, you don’t ignore it. They <u>don’t need your
bad debt</u> and they’ve families and businesses too, so they need to hear from
you. You depend far more on them, than they do on you.<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Not paying Creditors has real consequences (it will close you as
quick) so consent is the only way around it.<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">But you have reserves (our cash position was very strong at the
start, millions) But for how long? They quickly deplete before your eyes as you
put off the dreaded decisions. <o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">“We can trade out of it”, you think. But you can’t. <span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">The phone calls come in and you must take them. You must. All of
them. <o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">No one <i style="mso-bidi-font-style: normal;">ever</i> called me
and didn’t get a call back at any time. But it’s hard to handle and that starts
as an hour a day of calls and then by day 3, it’s the full day. <o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">You try and sweat the creditors, keep the cash but they’re persistent
too. Fair enough, but they too, talk to each other…... <o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">5 calls day one, quickly becomes 25 creditor calls day three, they
just keep coming as they talk to each other. “We heard you’re in trouble”. So
is everyone else and they know.<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">So it shouldn’t be <u>you</u> that deals with this, it should be
someone else or you’ll get stuck in that mire. And that’s a big lesson from the
outset. <o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Other overheads you do your best with and try. The landlord, the
pension scheme, the this and the that. <o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">But now people can see it in you, they hear it in gossipy Adland
who love a bad story. Even staff, whom you’re desperately trying to protect,
knows and they tell people. Human nature, but they make it worse. They
shouldn’t, but they will and now you’ll have a run on the bank.<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">I remember the first ‘Chemistry Advertising’ staff meeting
recently for example, where staff were privately being advised helpfully, of stress
issues. I knew about their problems within an hour of that meeting and so did
you. Advertising is gossip and it doesn’t help. Staff are talking themselves
out of their own jobs because it puts a run on the Bank. That fundamentally, is
what happened to us.<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Like the peasants in Lambe’s essay, we know not how to roast pork
other than to burn the house down. <o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">You simply can’t pay everyone <u>now</u>, but if you don’t, you
have the consequences. You try to balance. You part pay some. <o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">So
you communicate?<o:p></o:p></span></b></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">As little as you can. Don’t call your Bank, you’ll terrify them
and they’ll respond, badly. Trust me. <o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Don’t call a receiver, solvency expert, or even your trusted
Auditor, because they’ll bring you down a road that suits them, not you. You’ll
add to your problems. Don’t do it, there’ll be time enough.<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Clients you call, but only to re-assure them that the crisis is
everywhere (and this virus is) and you’re doing your best, like everyone else.
Confidence, re-assurance, but if you’re doing it all, you’re a mess and they’ll
know. They can hear it, so do it when you’re prepared.<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">And
staff?<o:p></o:p></span></b></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">No, sorry, no. You need to get a plan in place quickly. A dramatic
plan (to break even and then take -20% off) and do it, now. We didn’t, we kept
waiting for brighter days that will never come.<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">It shouldn’t be you. It should be <i style="mso-bidi-font-style: normal;">someone outside the business</i> who is disassociated from it and just
gets the things done. You’re the pilot, keep going, but you must let someone
else deal with these things because you can’t and you’re the wrong person to do
it. You’re just too close to it all. I’ve said that twice, deliberately<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">And
what happens?<o:p></o:p></span></b></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">In our case it was different than today. A Competitor bought the
Agency from the Bank through a pre-pack receivership, over our heads. I wasn’t
party to it, even though I owned it 90% and I still have never seen the sale
purchase agreement to this day. So you can lose control, it can go out of your
hands, over your head. Shockingly. <o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">To keep everyone calm and appeased, you agree to things that you
shouldn’t that will facilitate smiling vultures. Don’t. <o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">When you’re asked to agree to something, think why are they? Think,
what’s their move here? And be ruthlessly belligerent. Say no for now, as a
standard. You’re swimming with sharks that smell opportunity. They were there
in 2008 and they’re here now. The ambulance chasers. Trust me. <o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">In the virus, the only joy is every business, bar a few, are in
that same boat. There’s a different ‘understanding’ and you can work with that.
It’s not as secretive but that doesn’t help if you’re going down. Keep it
close, do your thing quickly and quietly. With people at home now, it’s better.
<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Is
there a way out, an end game?<o:p></o:p></span></b></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Always. <o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Look at a scenario of zero income and the cash bleed. Look at a
bare break-even minimum <i style="mso-bidi-font-style: normal;">and realistically</i>
see what’s really there in income terms and work back from that. You’re going
to be a smaller business for a while again and get over it. <o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Then you’ll have cuts to make. Get someone independent who knows
the business and make them.<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Tell nobody and get on with it. Look at replacing services with
automation – that ‘Digital Transformation’ you’ve been telling yourself (and
others) about. It’ll replace overheads and give you an edge. Like Twitter and
Facebook and LinkedIn have.<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">That’s us by the way. Agencies and Media Owners should have
Admatic Self-Op online booking engines. It’s 2020 (!) and you’re behind the
curve that the digital duopoly has stolen. <o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">I can buy a Twitter Ad now from my kitchen and be live in 5
minutes, but not a Press Ad, a Radio Spot, a Poster, a TV spot?<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Work every day 9 to 9 and sleep properly. You can’t go out
socially now, so don’t do anything that deflects. You’re in a fight. <o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Communicate when you’re clear. Definitive action.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">And keep watching. Keep on top of it. The job is never done until
there’s some real sense of normality. Get into shape and look at other options.
<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Is there a merger on the cards? We did 5 of them. They work.<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Is there a part Sale? Maybe a division?<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Is there a really low cost life ring you could throw to another
Agency and get some volume back in?<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Is there a loss-making division you could close?<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Is there an element of the business you can automate now? Admatic
has that solution.<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">And remember, this is not going to be the last virus lockdown. Of
that, be certain. <o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">And
the other end game?<o:p></o:p></span></b></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">You collapse. The tiredness, oh the tiredness, means you
eventually give up. I’m done. And you’ll regret that. <o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Don’t give up, keep going. You’re fighting and you’re going to fight
until you’re killed, not before. That’s my big regret, I didn’t have the
stomach anymore, but I didn’t expect it nor understand it. I really felt I’d
been beaten with a baseball bat for weeks. <o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">It happens like a blur, hour by hour and so fast - but if I was
back there now, I know it would be different. I know I’d have done better
because the lessons are learnt and the downfall is horrible. <o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">People do cross the road when they see you, that is actually true,
like you have the virus. Hero to zero. Staff you loved, blame you. Family life
changes. People point at you. Court appearances. People say untrue things about
you. Newspapers call you and you dread tomorrow’s ink. The man in the petrol
station says, I’m sorry to hear that and you die again. But time heals.<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">You have to dust yourself off and start all over again – which you
do. Thankfully, it worked out but I’m much tougher now and it’s a long time ago
(April 16<sup>th</sup> 2000 in fact, I won’t forget). Ironically, Admatic
benefits from the downturn as automation comes into play. Ironically, but so be
it. <o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">But even recalling this, it sends shivers up my spine to think
about my Advertising Media friends and what they’re going through right now. But
maybe they’ll understand, although I so wish they never had to.<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">There are these lessons, use them. <o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">If you want to call me, just don’t hesitate. Do not.<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">But I say this to my friends here……<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Never, ever, give up.<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Keep going.<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Get someone else in.<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">A cool head in a loose pants. <o:p></o:p></span></div>
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><br /></span></div>
<div class="MsoNoSpacing">
<br /></div>
<br />
<div class="MsoNoSpacing">
<b><span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Stu
Fogarty is a former President and Fellow of The Advertising Institute (IAPI);
Board Member and Fellow of The Marketing Institute; Chairman of The Advertising
Press Club; Board member of The Publicity Club; former Ad Agency CEO and Owner
of Ireland’s largest Ad Agency AFAO’Meara/McConnell’s; Founder of Club Internet
(floated Nasdaq March 2000 as Via Net Works); founder of ICAN; Founding
Director Realex payments; Founder Member of Core Media. <o:p></o:p></span></b></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<b><span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">He
currently runs Admatic Ireland, AFAO’Meara Advertising and Streamabout The
Video Agency.<o:p></o:p></span></b></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<b><span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">www.Admatic.ie<o:p></o:p></span></b></div>
<div class="MsoNoSpacing">
<b><span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">www.
Streamabout.com<o:p></o:p></span></b></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
</div>
<div class="MsoNoSpacing">
<b><span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">He’s
happy to chat at </span></b><a href="mailto:Stuart@admatically.com"><b><span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Stuart@admatically.com</span></b></a><b><span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">. 085 7100458. <o:p></o:p></span></b></div>
<br />
<div class="MsoNoSpacing">
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><br /></span></div>
<br />Stuart Fogartyhttp://www.blogger.com/profile/11295284220780082739noreply@blogger.com0tag:blogger.com,1999:blog-4671466363911057753.post-41887326922938396592020-04-20T14:41:00.000+01:002020-04-20T14:41:40.165+01:00You've seen it? But have you seen it all? The Staircase. On Netflix. <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_ikZuAzaPN42dVqSlNOSYppi5LbV-TSfNEo6CGmF3RlCX9g6Tn2BN4rLdlhy4gAET4l1KS01Pu6GUasohO7DZ05a1uHuXgujmeGji80Vio_krkIz_Fktgu3f5w_dgZgTam5WfABb6DCrE/s1600/the-staircase-netflix.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="333" data-original-width="500" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_ikZuAzaPN42dVqSlNOSYppi5LbV-TSfNEo6CGmF3RlCX9g6Tn2BN4rLdlhy4gAET4l1KS01Pu6GUasohO7DZ05a1uHuXgujmeGji80Vio_krkIz_Fktgu3f5w_dgZgTam5WfABb6DCrE/s320/the-staircase-netflix.jpg" width="320" /></a></div>
<br />
<span style="font-family: Verdana, sans-serif;">The Staircase. You've seen it on Netflix but have you seen it all? There's 13 episodes with 3 added from the original 10.</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">True Crime documentary featuring Michael Peterson, a former newspaper columnist, for the murder of his wife, Kathleen who had fallen down stairs. Or had she?</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">Originally for French TV, it created a real Netflix stir when first aired but the follow-ups might have been missed. Have a look. And if you hadn't seen the original, start at the start. It's gripping.</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>Stuart Fogartyhttp://www.blogger.com/profile/11295284220780082739noreply@blogger.com0