Monday, 20 June 2016
YouTube overtakes TV for 18-34 year olds. No surprise unless you're in the TV Propaganda Dept.
YouTube is bigger than TV and they're going to prove it.
A study due later this week, will take data from Comscore and BARB to show that YouTube reaches more 18-34 year old Brits, than any other commercial TV Channel. It's based on an analysis of 'monthly averages' in Q1 2016.
YouGov in a survey of 16-34 year olds recently showed that 41% would pick YouTube over TV (only 27% prefer TV). 58% found things they are passionate about on YouTube....but if you've kids, you'll know that already. Common sense.
There are 190 YouTube UK Channels with more than 1 Million subscribers each - a +50% jump on last year. Simply because it's obviously easy to find what you're looking for on YouTube and not on scheduled, linear TV.
So if you want to reach this younger, important demographic, you need to switch advertising money off TV and onto YouTube.
And if you want to be active on YouTube, get a video!