Monday, 23 May 2016
Instagram Video is 60% of all Ads Q1 2016. If you're on Instagram, get Video.
There's a surge in interest on Instagram and Video Ads are taking over....
In the first quarter of 2016, 60% of all advertising impressions were Video on Instagram. That's pretty much doubled since December 2015.
Because of that, Instagram is adjusting to improve their video offering. They're now showing view counts as well as extending the Video length from 30 to 60 seconds.
Video is right on the spot for that 18-30 Instagram user who are more likely to share Video than any other format. 112% more likely according to the 'Unruly' survey.
So if you want to effective on Instagram, get effective Video...go to streamabout.com.