Monday, 4 April 2016
Google SEO Search Ads Removal and how to help.
We don't ever point anyone to another Blog.
Not just because we're precious but because, well, there's few we find interesting, as most Blogs are Ads for themselves.
But this one we thought was greatly helpful.
Frederick Vallaeys talks about the recent Google changes on search engine results pages and the changes to the layout of Ads. Nope, never met him or heard of him, but it's just because it's good.
Google are removing Ads on the Right hand side to replace them with Product Listing Ads (PLA's).
What he's talking about is just that - Google removing the righthand side Ads (RHS) replacing them with product listings and how it reduced the maximum number of Ads from 11 to 7.
In fact RHS ads had a low click-through rate (CTR) anyway, but this change makes 18% of more clicks available because competition for space has decreased (choice is more limited).
He also talks about improving ranking through better bid strategy and improved quality score.
And he knows what he's talking about as an ex-Googler.
You'll find it here and sorry, this Blog makes you cut+paste.
But if you're into SEO, you should read it.
We think anyway.