Here you go, the winner of all the 2015 Superbowl Ads as registered on Social Media. Not just that, this link alone has over 25 million views on YouTube...so online it'll have been huge.
Did it deserve it?
Tell a story and tell it well.
Not macho enough you think? But it's the side of blokes that makes us attractive to women and a haunting version of 'And I would walk 500 miles' shows that there's nothing you wouldn't do for your girl. Because you're a tough man.
And this will appeal to women because it's sentimental and the actor is a hunk.
That was the thinking.
Yeah it works.