Thursday, 29 October 2015
Digital Advertising, Digital Video marches on as Traditional Media doesn't. Sea Change.
Not that it will come as any great surprise, but according to Business Insider, Digital Advertising is to continue its march - and change the face of Advertising/Media.
Mobile will show fastest growth +25%, Video Advertising will overtake Search (Yipee!) +22%, Social Media will grow +14% and of course Programmatic Buying will rise.
BUT, wait for it...... Traditional Media will remain flat until 2020. And that makes perfect sense because Digital delivers guaranteed Results, Traditional is 'hit and miss'.
There can be little doubt that Traditional Media is dying. And the practitioners of it, notably those who've been rubbishing Digital, will go with it.
A Sea Change. At last.
Streamabout creates video and places it. Just a by the way......