Likeagirl video tops viral charts with more than 16 million views in a week!
Produced by Agency Leo Burnett (for 'Always'), the Likeagirl videos really get attention after debuting last summer. They've beaten Duracell 'Teddy Bear' (12m views), Go Pro (7m), Amazon (6m) and Google (5m) this week.
What's interesting too, is that these videos are averaging about 2 minutes long so long form video is being watched and far more effectively than a traditional 30 second TV spot.
But the views at 16 million a week is stunning, given the no cost media per se and highlights yet again, the role online video can play in marketing comms. They are more effective in terms of views than traditional TV, longer and better in terms of storytelling but a real key to success is sharing which drives a video viral.
When after all, was the last time you shared a TV Commercial?