Wednesday, 22 October 2014
Europe's online revenue from Ads and Subscriptions through online video is skyrocketing.
It rose +51% in 2013 to 3.2 billion usd and expected to grow +41% in 2014.
In Western Europe Video on demand (VOD) grew +103% alone in 2014. One of the main drivers is ease of access to high end broadband. So the easier it is to connect online, the more online video grows and too, the ease of new devices being available on the high street.
And obviously, Traditional TV is the loser here.
Emarketer have the full report but this is only going way. TV is collapsing, online video is growing.
That tipping point, where TV becomes irrelevant for viewers and advertisers, is not far off based on these figures.
Indeed in Ireland alone, 200,000 homes have Netflix which is ad free presenting a problem to both TV broadcasters in audience loss and to Advertisers because it's ad free.
It's also clear that Ireland's national broadcaster, RTE, would simply close without the circa 180 million they receive from Government. They cannot exist commercially and their commercial future looks dim as they face greater, better online competitors - who aren't state funded.
Monday, 20 October 2014
Lutonphobia - the fear of Luton and how to overcome it...launched Ryanair. Powers whiskey short story ads. Table Water for Two....launched Ballygowan. Barry's Tea and the Christmas Train set. And so much more.
The Irish copywriter for generations of followers. And none came close. Rest in Peace.