Here's the original commercial which actually, although legendary, mafia boss of New York Joe Columbo tried to get it banned - because it insulted Italians.
But here's the digital lessons told by Adman.
Great stories that really make sense of digital advertising.
And that Advertising people need to see.
Here you go....(but go back to the previous Coke, Volvo and Avis posts too). Alka Seltzer. The story.