The problem with sponsored and pre-scheduled Social Media posts or Tweets, is that you need to keep an eye on them.
The much heralded Apple Iphone 6/U2 Album launch of last week, had sponsored, scheduled posts as part of its marketing drive.
One, from none other, than Joan Rivers.
The late, departed Joan Rivers that is. In fact, late, departed two weeks before the launch.
But that didn't stop her because on the day, she said she thought it was a 'great product". Indeed.
Prompting of course, a response. You get the picture.