Tuesday, 30 September 2014

Excellent Economist cover. Yet we don't change our website homepages. Why?

At least 10% of sales of magazines are sold on the cover. You see something you like or that interests you and you pick it up. You also know by the cover that it's a new edition.

It's critical to magazine and newspaper sales to "sell off" the cover.

And the current issue of the excellent Economist, has that. Great cover, great design.

What's worth considering is that we don't change our website homepages every month? So that when people re-visit, it looks the same whereas if we did change it, visitors would see it being different, more interesting, more topical. Like magazines, like newspapers.

Even a new front video on your homepage each month?

Is there a lesson here from traditional publishing for digital for once?