The surge of Netflix goes on and on.
Revenue for the quarter broke 1 billion usd and the share price went over 200 usd for the first time. Extraordinary stuff for what is, pretty ordinary content but the key is ease of access at a low cost. Their free trial, only resulted in 8000 people cancelling, a really low churn rate so generally people are happy.
Netflix are great at what they do and now lead the way in TV broadcasting and have developed their own shows. Nevermind killing high street video rental who were too slow at getting into the space.
They also know how to grow - market by market - with stealth. Pick off country by country.
The other beneficiaries of Netflix are brands like Sony who in allowing connectivity through their Xbox for example, generate revenue and indeed all connected TV's will do well out of this - provided, Netflix agree to allowing them take their content.
This is a case where such a strong content partner can now dictate who carries their signal and on what terms.
These massive increases in online content viewing are helping to dispel the myth that TV viewing of traditional broadcasters content, is holding steady - when clearly it's not.
Simply, the Netflix numbers and the facts about usage of Social Media in the home from Facebook and others, are exposing the death of traditional broadcasting.
They both cannot be right.