Super Commercial/Viral Video for Turkish Airlines which has just passed over 110 million views and quickly. Actually faster than 'Gangnam Style'.
Kobe Byrant (he's a Basketballer of some note) Versus Lionel Messi (he's a footballer seemingly) vie for the attention of a kid on board. But the key here was by using such well known celebs, piggybacked their own following and so the Video immediately had traction amongst fans.
And critically, it was shared because of who they are.
Having said that, the spot is clever in itself and a good use of the talents on board. Unusually too for Turkish Airlines, not known for strong creative. Developed too, by a local Turkish Agency and local creatives, it shows Turkish airlines as a comfortable way to go - and celebrity endorsement does no harm.
Lovely idea and yes, the talent fees would be high but the shoot itself doesn't have a real expensive look about it. Still, if both players got a million each to appear and it has reached over 110 million people, that represents cracking good value.
In fact, at 5 million each, it still does.
Celebrity can be worth it.