Wednesday 9 January 2013

Samsung. 27 Billion usd profit. They're selling 500 smartphones....a minute!



Samsung is powering on with another record Quarter (Q4).

Profits of a staggering 8.3 Billion usd on sales of 53.6 Billion usd translates to selling about 500 smartphones a minute!

It expects to have annual 2012 sales of about 189 Billion usd and a profit of 27 Billion usd. One of its competitor casualties, from which Samsung has taken sales, is HTC reporting a 91% drop in revenues year-on-year.

However, one wonders is whether that level of Samsung growth can continue given the near saturation of smartphones. So Samsung need to consider other paths of diversification - and they are.

At The Consumer Electronics Show (CES) this week in Vegas, they unleashed a major line-up (some say, the best ever) of new TV's, new Cameras, new Fridges, new powerbooks and so on. They haven't been sitting on their hands.

And we forget that Samsung is grounded in a domestic appliance business. Although why they'd want a Korean lady in her wedding dress as the image above to launch it, is beyond me. Maybe she snuck down for a late night snack?

Indeed, they won CES launch day too, on presentation alone, with Sony a close second. So Samsung are even putting big efforts into their marketing and sales. All round, pretty damn good despite the views expressed about copyright following their court appearances against Apple.

Samsung though is starting to look like a winner, a leader and not making the mistake of sitting on its laurels - which when you produce profits like that, it's easy to do.

They know who they are too - a hardware manufacturer - leaving software to others but they also know that innovation is their lifeblood.

Samsung are becoming giants.

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