Netflix, the video service online that everyone loves and loves to give out about, has powered on.
I blogged earlier this year (http://streamabout.blogspot.ie/2012/04/netflix-greatest-change-in-broadcasting.html) about how they planned/hoped to have an extra 7 million subscribers by end 2012. Numbers just announced show they've a staggering 30 million users in total already.
An increase of 10 million users in two years which given that their original DVD service waned because of online, it's a great credit to them. The US and Canada are the core drivers here but as Netflix expanded this year into 51 new countries, it has really worked.
CEO Reed Hastings (that's him above and who had his salary doubled in 2010, to 5 million usd) on his Facebook page said:
Thank you, thank you, thank you.Add to that Netflix has established itself very neatly in the connected TV market, this will mean that the company is destined to grow and grow.
Thirty million of you are now Netflix streaming members.
I’d like to express my gratitude to each of you. Your choice to be a Netflix member helps us get more content every year, and helps us further improve our member experience. You make it possible for us to offer the most amazing internet television experience ever. Thank you, again. -Reed
An extraordinary story of new media and we know, that Netflix are commissioning programmes to be a player in the general TV market. We also know that they're very conscious of the need to improve their product - a self criticism that marks out a great business.
People always talk about investors looking for "the new Facebook".
Here it is.