But it isn't. It's by a bloke called Mark Suster. This is him.
And before you say it - Nope, never met him, never even heard of him. He's a one time business starter-upper and now a VC which in itself is a bizarre turn of phrase. I don't like VC's but I like Mark.
In fact it was on LinkedIn that I was recommended his blog by Gene Murphy, himself a serial starter upper. And so I read it and thought, wow.
It's a terrific piece about starting in business and how it all goes wrong and how it goes well. Ups, downs, all of that. It struck a "true-to-life" chord with me and brought it back to me (even there, that's something I've stopped doing. When I'd read words "in quotes", I used to put my two hands in the air and move my fingers like rabbits ears). Absolutely it was me.
It's kind of like you've just discovered that someone else also has that rare disease that you have and you instantly bond. I thought that when I read Mark's blog and if you're in start-up mode, you should read it too. It's all here. Entrepreneurshit. Yep, that's what it should be called. And whilst I think of it, if you're interested in Advertising, another great title which is a must read for all of you who think it's glamorous, Jerry Della Femina's book, "Don't tell my mother I'm in advertising, she still thinks I'm a piano player in a brothel". Now read on....http://www.bothsidesofthetable.com/
Entrepreneurshit. The Blog Post on What It’s Really Like.
“I have $6,000 in my bank account. Throughout the course of last year I never had more than $8,000 in my account.I want to do this again. But I have to be careful. Maybe I need to do slightly later stage.”
- Recruit employees in the blind belief that the amazing job they’re quitting to join you will be worth it in the long run
- Sign up customers who are paying you money for a service you can’t 100% guarantee is going to be operational for the full period that they’re expecting
- Tell the press how great you are and hope that they aren’t publishing your obituary 9 months later rendering you a fool.
- Tamp down the enthusiasm your naive family has about your “impending IPO” (honey, when can we buy shares? Uncle Morty wants to know) from “your successful daughter” (we’re so proud of her! she’s so successful! we always knew she would be. she was so precocious in high school. that’s my daughter – did you see her mentioned in the New York Times!) Shit, ma, stop sayin’ that. I don’t want you to have to eat humble pie with your friends next year!
- Raise money. Need money. More money. Yes, please give me money. No, I don’t really know if I’m going to be able to return it. But without it I know I’m forked. I need it. So I’ll ask anyway and hope like hell I don’t have to avoid you at future cocktail parties. Quick – why don’t entrepreneurs celebrate when they raise money? Because they know that they’ve just signed up for much more obligation.
It’s like sports. If you have a chance to be on court and shooting 3-pointers as the game clock is winding down OF COURSE you still want to be on the court. There is no comparable feeling from the sidelines.Yet one day you wake up and you realize you can’t run as fast as the young guys. You can’t quite hit the 3-pointers as often. Yes, you have maturity that makes you a wiser player. But you realize that you can be more helpful as a coach.
- To be constantly told “it won’t work” but to keep plugging away anyways.
- To be kicked a lot and still keep standing.
- To hide your demons so that you don’t scare the bejesus out of your employees.
- To inspire others to join your cause when by all rational accounts they should not.
- And having the cojones to have them join you anyways. Pottery Barn rule. You hire them, you own them now. As in your responsible for these lines on their future resume. Don’t fuck them up.
- To swallow your stresses and insecurities and keep your optimistic game face on in the office. And on your home front. Maybe even try to believe it in your own head.
- It’s about wanting the right speaking slot at an important conference and hounding the organizer until he lets you do it.
- It’s telling your creditors that you need 60 extra days to pay. Please. Yes, most entrepreneurs will be nodding their heads right now. Not fun, hey? But that’s what it takes.
- Firing? Hell, get used to it. It’s a necessity. You better be good at it. Develop a thick skin for it. Not put off the difficult fires. You don’t have the spare budget to suffer fools. Hire fast, fire faster.
- Friday night in the office while others are at the bar. Sundays in the back of a plane. Center seat. Smelly dude next to you.
- Investor emails. They are forwarding you set another mother fucking link to an article about your competitors. And wondering why the hell are we not doing THIS like they are. Enough already!?! I told you not to worry about their move into Latin America. I promise you that won’t be a bit market for us. What? No, I’m not worried that they’re higher in the App Store charts than us. They’re paying for traffic. Paying I say! They can’t have a positive LTV on these downloads. You want me to throw around my money like that too, bro?
Entrepreneurshit. It never ends. It’s not all glamor. It’s mostly not glamorous at all. It’s just something you have to do. Often because you’re unemployable. Your impertinence would get you fired in 2 days for telling your boss he’s a fuck wit. And it’s why you probably will quit on day 366 after the acquisition.